Spruce Industries
Spruce Industries is a leading distributor in the Janitorial Supplies. They recently transitioned from Magento to DCKAP Commerce, experiencing significant improvements in sales and user experience.
PLATFORM
ECOMMERCE SERVICES
WEBSITE
UI/UX Mobile & Website Design
INTEGRATIONS
DCKAP Commerce, P21, and DCKAP PIM
ABOUT SPRUCE INDUSTRIES
Spruce Industries is known for holistically covering all three: solutions, support and sustainability for all needs associated with cleaning supplies, tools, equipment needs and janitorial supplies.
Since 1965, Spruce Industries has proven expertise in helping facility managers and their staff achieve brilliant cleaning excellence no matter the size of the facility or the staff. Spruce Industries is your answer to all cleaning woes. Their staff talks to clients and offers guidance from the most menial tasks, such as vacuuming, to covering intricacies of achieving sustainability, along with offering the support you actually need.
We wanted to follow their value of building true business partnerships and chose the following implementations to make their ecommerce efficient, company-centric, and best suited for their B2B requirements.
The Problem
Previously using Adobe Commerce (Magento), Spruce Industries faced challenges in managing their extensive product pricing rules and providing a seamless user experience checkout and shopping lists. They required a more user-friendly platform offering robust features and supporting their growing business demands.
Spruce Industries’ need for a distribution-focused website was facing several challenges when utilizing Adobe Commerce (Magento) as their ecommerce platform. Managing complex product catalogs, intricate pricing structures, and varied customer hierarchies was daunting within Adobe Commerce’s standard configuration. Ensuring a seamless user experience and scalability under growing business demands were ongoing concerns.
- Managing Magento’s built-in company structure proved challenging, as Spruce required both a company structure and a corporate structure.
- Maintaining multiple user roles and their corresponding permissions within Magento was complex.
- Sales representatives were required to log in through the admin interface to create orders on behalf of customers, an unnecessary step.
- Loading speed for dynamic prices and other website components was notably slow, affecting user experience.
Choosing A Company-Centric Platform: DCKAP Commerce
Unlike conventional ecommerce platforms that prioritize individual consumers, Spruce Industries opted for a distinct company-centric approach (DCKAP Commerce) in their online system. While most ecommerce setups cater primarily to personal shoppers, DCKAP Commerce platform was meticulously crafted to meet the diverse needs of businesses, distributors, wholesalers, and manufacturers. This tailored approach ensures a seamless experience for these specific entities, accommodating their unique demands and requirements.
Sales Representatives
In the competitive landscape of B2B ecommerce sales representatives are indispensable assets, serving as the bridge between businesses and clients. Addressing this crucial requirement, DCKAP Commerce introduced a specialized module tailored for B2B ecommerce. This module leverage the sales Reps with their expertise to negotiate terms, provide valuable product insights, and build enduring relationships, fostering trust and loyalty. This also enhance customer interactions, making them essential drivers of growth and customer satisfaction.
Shopping List
An essential functionality incorporated within an ecommerce platform allows businesses or customers/companies to create and oversee lists of products they intend to purchase. In the realm of B2B, it serve as a practical tool, aiding in the planning, organization, and optimization of the procurement process.
Offline Orders and Invoices
The successful integration of offline orders and invoices retrieval from the ERP system into the DCKAP Commerce platform has significantly enhanced our operational efficiency. By implementing this feature, Spruce Industries can maintain accurate and real-time information for their customers, enhancing their overall experience.
Punchout2Go
PunchOut2Go (TradeCentric) was seamlessly integrated with new ecommerce platform (DCKAP Commerce), enhancing the online purchasing experience significantly. This integration ensures a smooth and efficient connection between our procurement system and various suppliers, allowing for streamlined transactions, real-time catalog updates, and improved order accuracy. This integration not only improves efficiency but also strengthens Spruce Industries position in the competitive distribution centric ecommerce landscape, ensuring a more robust and user-friendly platform for their clients.
P21 Integration With DCKAP Commerce
Conclusion
The Spruce Industries website is now equipped with a completely transitioned company-centric ecommerce store with power-packed integrations & customizable features to give their customers a hassle free user experience. Also included was enabling the integration between DCKAP Commerce with Epicor P21 Integration, DCKAP PIM.
Migrating from Adobe Commerce (Magento) to DCKAP Commerce proved to be a game-changer for Spruce Industries. By addressing their challenges and providing a tailored, user-friendly solution, DCKAP Commerce not only enhanced the company’s operational efficiency but also contributed to increased customer satisfaction and revenue growth. This successful transition underscores the importance of selecting the right ecommerce platform tailored to a business’s unique needs and aspirations.