Salter Labs
Enhancing Customer Experience Through Redesign.
About Salter Labs
Likeable, Distinctive, and Brand-conscious Redesign
Salter Labs is a leading global manufacturer of anesthesia and respiratory care products for hospitals and home care. The old website had an outdated design pattern and did not quite meet the needs of the modern B2B buyer. The main goal of this redesign project was to create a user experience, which reflects the B2B business needs better; an interface, which not only easy-to-use but provides a satisfactory and meaningful usage. We also helped them migrate from Magento 1.7 to 1.9 for enhanced checkout procedure, security improvements, and responsive web design.
The website interface was completely redesigned to better reflect their brand across to the customers. The product categories were remapped from scratch for convenient navigation and checkout process.
Before
After
BRAND-CONSCIOUS REDESIGN
The overall appearance, feel, and structure of the web site were reworked from scratch to give one-of-a-kind user experience.
PRODUCT CATEGORY PAGES
Provided a simple, customized solution for listing major products and categories, showing clear information and better navigation.
UPGRADE TO MAGENTO 1.9
Migration from Magento 1.7 to 1.9 solved functionality problems, addressed security vulnerabilities and added new capabilities that weren’t available earlier.
CUSTOMIZED TIER PRICING
Provided a tailor-made solution to display pricing for targeted customer groups only. Furthermore, the applicable customers get tier-based pricing according to the customer groups.
OPTIMIZING ORACLE MAGENTO INTEGRATION
Smooth synchronization of data was achieved by capturing integration error logs and eliminating unwanted data transfer between Magento and Oracle.
PATIENTS DIRECT BUY OPTION (B2C)
Built a separate platform dedicated to individual patients wanting to buy products directly. A two-step checkout process with an easy-to-use interface.
Overview
RESPONSIVE WEB DESIGN
The UI/UX of the website was re-designed completely to give a satisfying experience to users across devices – be it from an iPhone 5s or an iMac Pro.
INFORMATIVE CMS PAGES
Custom CMS pages were implemented to uplift their branding, make the leadership team more evident and help customers in accessing the searchable knowledge base.
MEGA MENU - FOR EASIER NAVIGATION
All the products were categorized under a single Mega menu for easier and better navigation.
-- Joshua Bennett
