Mirakl Marketplace is a SaaS platform that enables businesses to create their own online marketplace. This marketplace platform sources partners drop shippers and third-party drop shippers to bring distribution channels online and automate wholesale, manufacturing, and retail operations by providing the infrastructure and tools necessary to create a marketplace, including a user interface, payment processing, and order management, and more.
With the help of the Mirakl platform, any product volume suggested by merchants located anywhere around the globe may be easily integrated. It also helps to connect to your own system and your ecommerce ecosystem with cutting-edge technology based on APIs. Additionally, Mirakl quickly handles and integrates catalogs, client and seller communications, and rule implementation to automate complicated activities.
How Does Mirakl Marketplace Work?
Businesses can sign up for an account and then create their marketplace. They can add products and services, set prices, and start accepting orders. Mirakl Marketplace takes care of all the back-end tasks, such as processing payments and managing orders. This allows businesses to focus on selling their products and services.
Mirakl offers a number of features that help businesses to sell with zero hassles. Here are some of the functionalities that Mirakl Marketplace gives B2B distributors:
Categorization AI
Mirakl uses artificial intelligence (AI) to classify products into distinct categories and subcategories. It uses an AI-powered categorization system known as Mirakl Categorization, which allows you to categorize your products and get more exposure. The system learns from consumer behavior data, which includes purchase records, search queries, and social media interactions.
Unified Dropship and Marketplace Operations
Mirakl handles drop shipping for multiple brands in one online store. This means that any product offered for sale by Mirakl can be purchased through its marketplace and delivered directly to customers’ homes or offices. It also provides an integrated fulfillment service for all products sold through its marketplace.
Streamlined B2B Selling
One of Mirakl’s key features is unified B2B selling functionality which allows companies to sell directly to other businesses without having to create their own branded storefronts or stores on third-party marketplaces like eBay or Amazon.
Alerts and Dashboards
Mirakl Marketplace notifies sellers when an order is placed and when an order has been fulfilled. Sellers can use these alerts to keep tabs on their product launches, or as a gauge of their overall performance. Sellers also have access to dashboards that show them the number of orders they receive each day and how many items were purchased from them in total.
Fulfillment Capabilities
The platform can handle multiple fulfillment models including drop-shipping and direct delivery from your own inventory. You also have full control over all aspects of your fulfillment process including POs, tracking numbers, and shipping methods.
What Are The Benefits Of Using Mirakl Marketplace?
If you are running a B2B ecommerce business, then it is essential for you to have a store that caters to your target audience. This is why Mirakl marketplace offers you an opportunity to create your own online store without spending any money.
When it comes to enterprise marketplace success, there is no one-size-fits-all solution. However, Mirakl has emerged as a leading platform for businesses looking to create or expand their marketplace offerings.
There are many benefits of using Mirakl as your Marketplace platform.
- Mirakl provides a robust and scalable platform that can support businesses of all sizes. Whether you’re just getting started with your marketplace or you’re looking to expand your existing operation, Mirakl can provide the tools and resources you need to succeed.
- It is a cost-effective way to create an online marketplace. Businesses only pay a percentage of their sales, so there are no upfront costs or monthly fees. Additionally, businesses have full control over their marketplace. They can decide what products and services to sell, set their own prices, and manage their own orders.
- It helps your customers search for products by price, supplier, brand, and category. Quantity can be specified as well. Once you have found the product that you are interested in, simply click on the “Buy Now” button and it will take you to the checkout page where you can complete your purchase.
- Businesses may enhance conversion with Mirakl’s payment partners by utilizing unified invoicing, credit limits, numerous credit cards, and payment conditions. Additionally, teams may use the platform to handle large amounts of product data from various sources and guarantee accuracy and consistency across channels.
- Another key advantage of Mirakl is its flexibility. The platform can be customized to meet the specific needs of your business, which means you can tailor your marketplace offering to perfectly match your unique value proposition.
- It gives your customers real-time updates. Once they complete the payment process, Mirakl will send them an SMS notification with a link to click on in order to confirm the purchase.
Also read: Find The Top B2B Integration Software For Your Business
How It Helps Distributors And Manufacturers
As a distributor or manufacturer, you know that ecommerce is becoming increasingly important for your business. You also know that setting up and maintaining an online marketplace can be complex and time-consuming. That’s where Mirakl Marketplace comes in. This platform makes it easy to set up and operate an ecommerce site. It takes care of all the back-end work, so you can focus on growing your business.
In the upcoming years, wholesalers and manufacturers in the industrial supply sector will face new challenges. COVID-19 has accelerated shifts in customer expectations, while digital disruptors and increasing competition have reshaped the entire value chain. Businesses that embrace change, adopt new strategies, and strengthen relationships with partners and customers will be the ones that thrive in the years ahead.
Mirakl Marketplace Platform For Distributors And Manufacturers
To succeed in industrial supply markets, businesses need to analyze their operations and find solutions that help them stay ahead of the competition. Here are three reasons why every B2B firm, whether a distributor or manufacturer, needs an ecommerce marketplace like Mirakl that is built specifically for B2B customers:
- A well-designed marketplace offers customer-specific catalog selections, pricing, delivery schedules, and more. Distributors are using this opportunity to create an eBranch for easy transactions, giving customers the convenience to buy “anywhere, anytime” while freeing up their salesforce to focus on high-value consultative sales.
- Manufacturers can reach more buyers while maintaining control over pricing, branding, and direct customer relationships. Instead of relying solely on traditional distribution channels, they can sell directly to organizations in a way that complements their existing sales strategy.
- With Mirakl Marketplace, both distributors and manufacturers can quickly and easily list their products, manage orders, process payments, and handle shipping, all in one place.
Best of all, Mirakl is built for B2B businesses, making it easy to use and seamlessly integrating with your existing systems. Whether you’re a distributor looking to expand your product range or a manufacturer aiming to sell directly to customers, Mirakl Marketplace provides the tools you need to scale and succeed.
Also read: A Complete Guide To Understanding B2B eCommerce Marketplace
A Quick Look At Mirakl Integration Possibilities
Running an enterprise marketplace sounds exciting: new customers, more sales, and a bigger online presence. But when you get into the details, it’s clear that it’s not as simple as just setting up a website. There’s a long checklist of things to figure out, integrating with your existing systems, picking the right platform, and making sure buyers actually show up.
That’s where Mirakl makes a difference. Instead of starting from scratch or overhauling your tech stack, Mirakl works with what you already have whether it’s your ERP, WMS, 3PL, POS, or ecommerce applications.
Seamless Integration With Mirakl
For businesses looking to turn their operations into a marketplace, Mirakl helps make the transition smooth and hassle-free. Here’s how:
- It lets you set the rules of engagement for third-party sellers: who can sell, what they can sell, and how it all works.
- You get full control over product listings, branding, and pricing, ensuring quality and consistency.
- You’re in charge of seller performance. Mirakl gives you the tools to track and manage it effortlessly.
- The back-end and front-end sync seamlessly, so sellers can onboard, upload their catalogs, and start selling without the usual technical headaches.
Making Mirakl Even More Powerful With Middleware
Even with the best marketplace platform, systems don’t always talk to each other easily. That’s where a middleware solution comes in, it acts as the bridge, keeping everything in sync so you’re not stuck manually transferring data between systems.
With DCKAP Integrator, you get a plug-and-play solution that makes integration effortless: no messy spreadsheets, no double-checking entries, and definitely no time wasted on fixing errors.
Success Story: How C.W. Hayden Transformed Their Marketplace Sales
Take C.W. Hayden, for example. They deal in industrial and marine products, which means their customers need access to their inventory across multiple touchpoints. Selling on 3M Marketplace seemed like a great way to expand their reach but there was a catch.
They relied on P21 ERP for their backend operations, and without a seamless connection to Mirakl, managing sales and fulfillment would have been a nightmare. So, they teamed up with DCKAP Integrator to bring it all together.
Here’s what changed:
- No more bottlenecks. The order-to-cash process became smooth and efficient.
- Faster fulfillment, fewer delays. Orders moved quickly from sale to shipment to invoicing.
- Less manual work. What used to take hours of tedious data entry now happens automatically.
With everything flowing seamlessly, C.W. Hayden could focus on selling, not fixing errors and that’s exactly what a great integration should do. (Read the full case study here.)
If you want to streamline your business operations and need a simple, efficient way to connect Mirakl with your business. Get in touch with us today!
FAQs
What is Mirakl used for?
Mirakl provides a comprehensive marketplace solution that enables businesses to launch and scale their own marketplaces efficiently. Its platform offers advanced catalog integration, flexible onboarding, and robust seller management tools, allowing enterprises to expand product assortments and enhance operational efficiency.
What is Mirakl Connect, and how does it support marketplace growth?
Mirakl Connect is a feature that allows online businesses to connect with a curated seller and partner ecosystem , accelerating marketplace growth. It simplifies seller onboarding and management, enabling businesses to expand their product assortments efficiently.
How does Mirakl help businesses improve the lifetime value of customers?
By enabling a broader product assortment and enhancing the customer experience, Mirakl helps businesses meet diverse buyer needs, potentially leading to increased customer loyalty and lifetime value. The platform’s features support seamless operations and customer satisfaction.
What makes Mirakl different from other ecommerce solutions?
Mirakl specializes in enabling businesses to operate their own marketplaces, allowing for the integration of third-party sellers and expansion of product assortments without additional inventory. This model differentiates it from traditional ecommerce platforms that primarily focus on direct sales.
Contents
