Zuo CEO Discusses How B2B Strategies, Sustainability Efforts, and Tech Integration Drive Its Success
Austin, TX—On the Driven by DCKAP podcast, Luis Ruesga, CEO of Zuo Modern, offers a compelling look into the world of B2B furniture distribution. From managing complex supply chains across five countries to embracing sustainable practices and innovative technology, Ruesga reveals the strategies that have cemented Zuo Modern’s reputation as a leader in wholesale furniture and decor. Zuo Modern specializes exclusively in B2B, supplying high-quality furniture to businesses across sectors, including hospitality and retail.
Podcast Highlights
- Tech-Driven Operations: Zuo Modern uses technology to streamline inventory, logistics, and customer service for efficient B2B distribution.
- Sustainability in B2B: The company integrates recycled materials and eco-friendly processes to meet growing demand for sustainable furniture.
- Navigating Supply Chain Challenges: Ruesga highlights how Zuo Modern overcomes global supply chain hurdles to ensure product availability and quality.
Distribution-Only Model: Serving the B2B Market
Operating predominately in the B2B sector, Zuo Modern supplies furniture to a diverse range of businesses—from hotels and restaurants to interior design firms. This focus has allowed Zuo Modern to specialize in meeting the unique demands of commercial clients.
“Our primary business is distribution,” Ruesga explained. “We source products from 85 factories across five countries and bring them into North America for distribution. We’re known for categories like bar stools, seating, and tables—essentials for many businesses in hospitality and beyond.”
Tech Integration for Operational Efficiency
Zuo Modern’s reliance on technology, including integrations with DCKAP’s platform, has been crucial in streamlining their distribution operations. From real-time inventory updates to automated logistics tracking, Ruesga highlighted how these tools improve customer satisfaction and operational efficiency.
“Our customers love the ease of our online portal—checking stock, tracking orders, accessing invoices—it’s all there,” Ruesga shared. “The integrations with FedEx, UPS, and others have saved us significant time and resources, allowing us to focus on customer needs rather than administrative tasks.”
Sustainability in the B2B Supply Chain
For Zuo Modern, sustainability is a core part of its business model, especially in B2B where clients are increasingly prioritizing eco-friendly suppliers. Ruesga discussed how Zuo Modern reduces reliance on new materials in production, favoring recycled components wherever possible.
“We want to use recycled materials and ensure that every product meets strict compliance standards,” Ruesga noted. “From glue to foam, we make sure all materials are safe and sustainable, an approach that resonates with our B2B clients who care about long-term environmental impact.”
Key Takeaways
This Driven by DCKAP episode showcases the power of a B2B-focused model in furniture distribution. Luis Ruesga’s insights underline the importance of sustainable practices, strategic technology use, and a commitment to understanding customer needs in today’s competitive B2B landscape. He also shares valuable advice on selecting furniture, stressing the importance of aligning quality with budget, researching reputable brands, and steering clear of potential issues with secondhand items.
Catch the full episode on the Driven by DCKAP Podcast for a deep dive into the evolving world of B2B furniture distribution.
More Information
- For more details, visit the Driven Podcast portal or tune in on YouTube or Spotify.
- For information about ERP integration, check out the DCKAP Distributor Blog.
- Subscribe to the Driven by DCKAP Podcast.
About the Driven Podcast
The Driven by DCKAP Podcast is an audio and video show that explores leaders’ stories, digital journeys, and insights on trends in B2B and distribution. The podcast is hosted by Karthik Chidambaram, Founder & CEO of DCKAP, who grew the company from a start up to a global team of more than 200 employees. DCKAP earns several trust badges by G2.com, the world’s largest tech software marketplace, including category “Leader”, “High Performer Americas” and “Users Most Likely to Recommend.”
About DCKAP
DCKAP is a leader in digital solutions that help distributors systems’ talk to each other. Its technology solutions simplify software integrations, e-commerce, and product information management for B2B companies. DCKAP’s flagship product, DCKAP Integrator, helps distributors and manufacturers to automate data between ERP, e-commerce, and CRM systems. Founded in 2005, DCKAP is a global and distributed team headquartered in Austin, TX. Visit DCKAP at dckap.com or follow on LinkedIn.
About Zuo Modern
Zuo Modern is a global lifestyle brand with its full line of indoor & outdoor furniture, lighting, and home décor installed in residential, commercial and hospitality projects all over the world. Established in 2005, Zuo is headquartered in Oakland, CA, with locations in Montreal, Canada; Guadalajara, Mexico; Bogota, Colombia; Hong Kong SAR; and Foshan, China. Founded by Luis Ruesga and Steve Poon, Zuo is dedicated to creating bold, stylish furniture and decor inspired by global trends and contemporary designs from Denmark, Germany, Italy, Japan, and the United States. Zuo has grown into a trusted partner for retailers, interior designers, and hospitality professionals, offering an extensive range of furniture for residential, commercial, and outdoor spaces. With showrooms in High Point, Las Vegas, and Atlanta, Zuo delivers attainable luxury and innovative designs to clients worldwide. For more information, visit zuomod.com.
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