DCKAP exhibited at The Internet Retailer Conference and Exhibition last week in Chicago. It’s always great to network with professionals from all facets of online retail and to learn about the what drives eCommerce from industry experts.
Thanks NASA on emphasising on Customer Engagement. #IRCE16 pic.twitter.com/bmNiA8ljmI
— Productimize (@productimize) June 8, 2016
Sharing some of the learnings from IRCE 2016 on the trends in eCommerce…
Omni-Channel
A consistent/user friendly experience is crucial across all channels: ensure your website is responsive and caters to your existing user base.
eCommerce Standards
Certain factors can impact a consumer’s decision to buy online, most important factor being free shipping followed by exclusive online deals.
B2B eCommerce
The B2B eCommerce market is growing faster than B2C. B2B buyers seek the conveniences of buying online.
Personalized Content/Marketing
Personalization of emails, promotions, product displays and overall website experience can help drive more revenue and higher conversion rates. 
Social Commerce
Social Commerce is real. More people are influenced by information and reviews from people on Social Media including Facebook, Google, Instagram and even videos. 
Thanks to all of our partners and IRCE attendees who took the time to talk with our team.
Thanks @Hostway Team for the great dinner at Joes Stone Crab Chicago @BullPacheco @jhatfield80 @DCKAP Team #IRCE16 pic.twitter.com/7slwnoOV6B
— DCKAP (@DCKAP) June 9, 2016
Last Day at #IRCE16 Stop by @DCKAP Booth 758 and see @productimize demo – Product Configurator pic.twitter.com/BxvuJ3iyM6
— DCKAP (@DCKAP) June 9, 2016
There was a lot of excitement over our Product Customizer solution, Productimize.
To briefly share some functionalities and changes to expect in the future:
- Resizing the product image
- Productimize – Platform Independent – Cloud Edition
We are back on the West Coast with tons of memories, new ideas and new contacts. See everyone next year!
